IMARC Group, a leading market research company, has recently releases report titled “India Athleisure Market Report by Type (Mass Athleisure, Premium Athleisure), Product (Yoga Apparels (Tops, Pants, Unitards, Capris, Others), Shirts, Leggings, Shorts, and Others), Distribution Channel (Online, Offline), End User (Men, Women, Children), and Region 2024-2032​”. The India athleisure market size is projected to exhibit a growth rate (CAGR) of 5.70% during ​2024-2032​.

The rising health consciousness and fitness awareness among individuals are primarily driving the growth of the India athleisure market. Furthermore, the increasing emphasis on leading an active lifestyle is significantly influencing the demand for athleisure apparel, which combines the comfort of athletic wear with the style of casual wear. Additionally, the growing product availability across online retail channels, making athleisure wear easily available to a wider audience, is also contributing to the market growth.

Moreover, increasing acceptance of casual dress codes in workplaces is further creating a positive impact on the athleisure market in India. Besides this, collaborations between athleisure brands and celebrities or influencers promoting athleisure wear are boosting the visibility and appeal of these products, thereby propelling the market growth.

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India Athleisure Market Trends:

Technological advancements in fabric and design are significant trends shaping the India athleisure market. Moreover, various key market players are introducing innovative fabrics and materials, including wicking and odor-resistant fabrics, to enhance the performance and comfort of sportswear, which is creating a positive outlook for the overall market. Additionally, the incorporation of smart textiles, which offer features like UV protection and temperature regulation, is also gaining traction.

Furthermore, the rising participation of women in sports and fitness activities and the growing number of working women who have increased spending capacities are driving the demand for women's athleisure wear. These factors, combined with the expansion of retail networks and the emergence of home-grown athleisure brands, are anticipated to drive the India athleisure market over the forecasted period. 

India Athleisure Market Segmentation:

Type Insights:

1. Mass Athleisure

2. Premium Athleisure

Product Insights:

1. Yoga Apparels (Tops, Pants, Unitards, Capris, Others)

2. Shirts

3. Leggings

4. Shorts

5. Others

Distribution Channel Insights:

1. Online

2. Offline

End User Insights:

1. Men

2. Women

3. Children

Regional Insights:

1. North India

2. West and Central India

3. South India

4. East and Northeast India

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Key Highlights of the Report:
• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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