Peanut Butter Market in India 2024:

How Big is the India Peanut Butter Industry?

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 7.17% (2024-2032)

India's peanut butter market is expanding quickly, fueled by health trends and the rising demand for protein-rich foods. According to the latest report by IMARC Group, the market is projected to exhibit a growth rate (CAGR) of 7.17% during 2024-2032.

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India Peanut Butter Market Trends and Drivers:

The peanut butter market in India is expanding, driven by a growing focus on health and changing dietary habits among consumers. The increasing demand for protein-rich and nutritious foods has boosted peanut butter’s popularity due to its high protein content and healthy fats.

Heightened awareness of peanut butter's health benefits, including its role in weight management and muscle growth, is further accelerating market growth. The expanding urban population and the influence of Western dietary trends are also contributing to increased consumption, particularly among younger consumers who seek convenient and healthy food options.

Key trends in the Indian peanut butter market include the introduction of innovative product variants, such as flavored and organic options, which cater to a wider consumer base. Manufacturers are also enhancing products by offering fortified versions with added vitamins and minerals.

Moreover, the rise of online shopping and the availability of peanut butter across various retail formats, from supermarkets and hypermarkets to online platforms, are making it more accessible to consumers, thereby driving market expansion. Strategic marketing campaigns that highlight peanut butter’s versatility as a breakfast spread, snack, and ingredient in recipes are also boosting its popularity, positioning the Indian peanut butter market for continued growth in the coming years.

India Peanut Butter Market Segmentation:

The Indian peanut butter market is segmented on the basis of product type, distribution channel and region.

Breakup by Product Type:

1. Crunchy Peanut Butter

2. Smooth Peanut Butter

3. Others

Breakup by Distribution Channel:

1. Supermarkets and Hypermarkets

2. Convenience Stores

3. Online Stores

4. Others

Breakup by Region:

1. South India

2. East India

3. West and Central India

4. North India

Top Players Analysis:

The report provides a detailed analysis of the competitive environment. It covers various aspects such as market structure, positioning of key players, top strategies for success, a competitive dashboard, and a company evaluation quadrant. Furthermore, the report includes comprehensive profiles of all major companies.

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Key Highlights of the Report:
• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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